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GRAVITYGEARS
You have a strong product. Is the market hearing the right story?
Your product may solve a real technical problem, but its value can be hard to communicate beyond the people who built it. Campaigns generate activity without enough clarity about which audience matters, what they need to hear, or how interest becomes an opportunity.
I work with leadership and marketing teams to make those decisions more deliberately.
How I help
01 Positioning & market assessment
Evaluate your audience, competitive alternatives, and product story. Get clear recommendations on where to compete and how to communicate your value.
02 Go-to-market & growth review
Review your go-to-market approach, community programs, and campaigns. Examine what worked, what didn’t, and why, then prioritize the next opportunities to test.
03 Strategic counsel
Get an independent view on a specific strategic decision. Each engagement has a defined question, focused analysis, and actionable recommendations for your leadership team.
Britt King | Strategic Advisor
I know this audience from the inside
I’ve spent nearly 20 years helping B2B technology companies bring complex products to market, including work with JetBrains, PostSharp, NDepend, and Particular Software (NServiceBus). My experience includes developer communities, champion programs, webinars, and campaigns built around real technical problems. I combine that practical experience with strategic analysis, market research, and a habit of asking why results happened. Today, I help technology leaders evaluate opportunities, challenge assumptions, and make better decisions through focused advisory and assessment engagements.
Bring a positioning, market, or growth decision you need to make. We’ll discuss the question, scope, and recommendations that would help. Available for select remote advisory and assessment engagements.
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