GRAVITYGEARS
You have a strong product. Is the market hearing the right story?
Your product may solve a real technical problem, but its value can be hard to communicate beyond the people who built it. Campaigns generate activity without enough clarity about which audience matters, what they need to hear, or how interest becomes an opportunity.
I work with leadership and marketing teams to make those decisions more deliberately.
How I help
A Positioning & market assessment
Evaluate your audience, competitive alternatives, and product story. Get clear recommendations on where to compete and how to communicate your value.
B Go-to-market & growth review
Review your go-to-market approach, community programs, and campaigns. Examine what worked, what didn’t, and why, then prioritize the next opportunities to test.
C Strategic counsel
Get an independent view on a specific strategic decision. Each engagement has a defined question, focused analysis, and actionable recommendations for your leadership team.
How I work
1 Define the decision
We discuss the challenge, what you need to decide, and what a useful outcome would look like. We agree on scope, timing, and deliverables before work begins.
2 Examine the evidence
I review relevant research, positioning, campaign results, and customer or team insights. The goal is to understand the situation and test the assumptions behind it.
3 Develop the recommendations
I identify the strongest options, explain the tradeoffs, and recommend practical priorities based on the evidence.
4 Turn findings into next steps
We review the findings together. You leave with clear recommendations, their rationale, and agreed next steps your team can act on.
Britt King | Strategic Advisor
I know this audience from the inside
I’ve spent nearly 20 years helping B2B technology companies bring complex products to market, including work with JetBrains, PostSharp, NDepend, and Particular Software (NServiceBus).
My experience includes developer communities, champion programs, webinars, and campaigns built around real technical problems. I combine that practical experience with strategic analysis, market research, and a habit of asking why results happened.
Today, I help technology leaders evaluate opportunities, challenge assumptions, and make better decisions through focused advisory and assessment engagements.
Bring a positioning, market, or growth decision you need to make. We’ll discuss the question, scope, and recommendations that would help. Available for select remote advisory and assessment engagements.